November 2009 -- In May, Whoopi Goldberg made a few comments in an Apple store interview that suggested nurses were just "helpers" and that medicine was the health profession today's girls should aspire to join, as the main character in Goldberg's own children's book series does. Goldberg was also the co-creator of the Lifetime series Strong Medicine (2000-2006), which portrayed nurses as handmaidens to heroic female physicians (with the partial exception of the nurse-midwife character Peter Riggs). So we launched a letter-writing campaign to let Whoopi know that nurses are skilled, autonomous professionals who save lives and improve patient outcomes. Over 100 of you sent email letters, and many of those were original. We printed them all out and sent hard copies to Whoopi to make sure they got her attention. Soon after she called us, concerned that all these nurses were upset with her. And unlike many media figures, Whoopi not only responded but took the time to listen to our thoughts about the undervaluation of nursing. We talked for about 15 minutes about how we might work together to convey the truth about nursing to a wider audience, and we understand she has discussed it further with a close business associate. We will soon follow up with some specific ideas. We believe Whoopi has considered our issues seriously and that she will, at a minimum, try not to create damaging media about nursing in the future. So thank you for helping to change the mind of this very influential person. Your letters made the difference. Please click here to change more of the 6.8 billion minds out there with our other campaigns. And thanks again!
You can send Whoopi your comments at:
Ms. Whoopi Goldberg
Whoop/One Ho Productions/Lil' Whoop Productions
333 W. 52nd St.
New York NY 10019-6238