REVIEW COPY Virgin Mobile: We're "not sorry"
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Nursing
Punk'd: Virgin Mobile's merry pranksters refuse to let public health stand
in the way of a little extra cash
March 5, 2005 -- Today the
Toronto Star posted a story about nurses' outrage over a new
Virgin Mobile Canada ad campaign featuring naughty "nurse" models equipped
to "maximize your pleasure" by relieving consumers of "The Catch," a mock
venereal disease associated with rival mobile service providers. The
campaign is aimed at introducing Virgin Mobile to the youth-dominated
Canadian mobile market. It kicked off on March 1 with a Toronto event in
which Virgin mogul Richard Branson made a superhero entrance, rescued
three naughty nurse models, and joined them for a snowball fight. The
campaign also includes print ads and point of sale cardboard displays of
the "nurses," and TV ads appear to be on the way. The Registered Nurses
Association of Ontario (RNAO) is, like, having some chick fit about it,
all on about a boycott, a public apology and getting the ads pulled, but
yo, these Virgin nurse babes are like so worth it! Take
action--send our instant letter to Virgin Mobile!
Take Action!
The feel
better tool
March 2005 -- This month's issue of
Outside includes a one-page item in its Dispatches section
(subhead Fitness & Recovery, p. 30) called "Get Well Soon," which
describes eight "feel-better tools" designed to relieve pain after the
kind of intense activity in which the magazine's readers presumably
engage. The visual centerpiece of the item is a large photo by Gregg Segal
of a naughty nurse sitting on the arm of a massage chair in which a
recovering Outside guy has crashed following his exertions. Of course, by
reinforcing the notion that nurses are brainless fantasy babes and thereby
exacerbating the nursing crisis, photos like this actually work to
decrease "fitness and recovery." We're guessing the irony of that is lost
on those at Outside magazine. Read more
and send our instant letter !
BBC: Nurses
call for legislative staffing levels in Scotland
March 7, 2005 -- Today the BBC News
web site posted a short, fairly balanced piece reporting that the Royal
College of Nursing (RCN) has called on the Scottish Parliament to
legislate nurse staffing levels in the health service. more...
The
State of the Profession: "Code White: Nurse Needed"
March 1, 2005 -- Today The State
newspaper, of Columbia, South Carolina, ran the final installment of
a massive, three-part special report by Linda H. Lamb about the nursing
shortage, "Code White: Nurse Needed." The report addresses the causes of
and potential solutions to the shortage, and it has many excellent
elements, notably extensive examinations of the problems with nursing's
public image, issues related to men in nursing, and aspects of the
training of new nurses. Perhaps the most glaring problem is the report's
failure to mention what many believe is the primary immediate cause of the
current shortage, namely the managed care-driven hospital budget cuts of
the 1990's which led to the dangerous nurse short-staffing that has driven
many nurses from the bedside. The piece gives the impression that any
short-staffing is merely an effect of the shortage, rather than a leading
cause of it. In addition, a short sidebar on the growing use of foreign
nurses in the U.S. fails to mention the devastating effect such migration
is having on the health systems of many developing nations. more...
March 2005 -- Currently Lifetime
Television is sponsoring a petition drive to persuade Congress to bar
"drive-through mastectomies," which involve insurance reimbursement
policies that force women to leave hospitals soon after breast cancer
surgeries. Though inpatient nursing care is obviously what this
legislative drive is mainly about, the network's online message about the
petition manages to give the impression that the care is the province of
physicians. more...
We will be sending the second set of "ER" sponsor contacts
tomorrow. Thanks in advance for joining this week's two new campaigns and
working to improve nursing's media image! We can't do it without you.
Sandy Summers, RN, MSN, MPH
Executive Director
The Center for
Nursing Advocacy
203 Churchwardens Rd.
Baltimore, MD
21212-2937
410-323-1100
ssummers@truthaboutnursing.org
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