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Presentation and Film clips of nursing in the media
Powerpoint presentation and slides for printing
Commercials--physicians are smart and commanding, nurses are peripheral subordinates (Caravan) or sex objects (Mentos).
Triage is trivial hand-holding and babysitting.
Why would anyone want to be a nurse? Could Abby really not think of a response to this?
Nurses are handmaidens and exist to do petty tasks for the heroic physicians. (Don't miss the final scene where the nurse (off-screen) hands Pratt his stethoscope--as if nurses spend their time monitoring the availability of the tools physicians need to do their work)
Nurses are love interests and sex objects. They never date anyone but physicians even though physicians date non-nurses. Nurses are there to make physicians feel better. Physicians are "the best" and nurses are "hot."
Nurses are hired, fired and supervised by physicians and serve at their will.
Physicians can fire and supervise nurses? In addition, nurses abandon their patients without a thought, traveling nurses are cheaper than staff nurses, senior nurses are being replaced with new grads who earn "minimum wage" and this nurse who has been functioning as an RN for 10 years is actually an LPN?
Physicians do all the important work and get credit for the work that real nurses do.
Physicians defibrillate on "ER" even though nurses do it in real life.
Pratt (physician) takes a patient to CT scan. He infuses blood in through the blood transfusion tubing and exposes himself to radiation so that he can hand-squeeze in a unit of blood. The whole premise of his heroism is ridiculous as hand-squeezing in blood is so much slower than using a pressure bag or level I fluid warmer and 20 seconds of this is not going to save anyone's life. The CT tech is monitoring the patient's blood pressure. All of this work is nursing work!
Who are these physicians talking to? How absurd that a physician would be first on this scene, with no nurses anywhere in sight until much later. In real life, the triage nurse would be first on the scene and would have to drag physicians by te hair to get them outside. Physicians call out all this work to be done--to no one--and as if saying it and getting it done were the same thing.
No nurses are in this code, so the intern helpfully calls out how much epinephrine (and later fluids) this patient has had.
Physicians get all the thanks for saving lives.
Also see print advertisements and a pin here:
Those nurses sure get your motor runnin'
June 2004 -- This month's Travel and Leisure magazine includes a full page ad for Pennzoil (p. 97) featuring a wispy young female model in a way outdated, slightly suggestive white nurse's dress, feeding a tablespoon of motor oil to a needy older engine and gazing at the engine in a way that could be devotional and/or affectionate. While we've seen much worse, this ad's delicate, regressive vision of nursing plays into angelic and arguably "naughty nurse" stereotypes that do the profession no favors. more...
We don't disrespect nurses...we're just drawn that way
May 6-12, 2004 -- The Center has learned that a pin featuring Disney's Jessica Rabbit character, dressed as a "naughty nurse," has been marketed for National Nurses' Week 2004. Jessica, the sexy, sultry animated character who first appeared in the 1988 Disney classic "Who Framed Roger Rabbit?", had a cameo as a nurse in the first of the three short films that followed, "Tummy Trouble" (1989), which was set largely in a hospital. Of course, the Jessica character perfectly embodies the still-potent naughty nurse stereotype, which contributes to the current nursing shortage that threatens lives worldwide. But what's a little surprising is that anyone would think a Jessica Rabbit nurse pin would be a good way to say "thank you" to the skilled, hard-working nurses--including men--who continue to fight short-staffing and other challenges to save patients' lives. more...
April 22, 2004 -- A full page ad for Physicians Formula's cosmetics in the May 2004 issue of Shape magazine features an attractive young "nurse" in classic naughty nurse attire, complete with revealing cleavage, short white dress and fishnet stockings, under the heading: "Beautiful Eyes: Just What the Doctor Ordered." The Center urges all nurses to protest this amazingly regressive, misogynous association of nursing with make-up and sex. more...
Inject me: Skechers tries on the stereotypes with Christina Aguilera as "naughty and nice" "nurse"
August 2004 -- In the coming months, shoemaker Skechers reportedly plans to run a global ad campaign called "Naughty and Nice," featuring Christina Aguilera, as part of a long term marketing deal with the pop music star. Ms. Aguilera will be featured in three different ads: as a police officer confronting a woman bending over a car, as a schoolteacher confronting a student sitting at her desk, and as a nurse confronting a patient sitting on a hospital bed. In each photo, Aguilera plays both figures, and there is a strong element of sado-masochism, with the authority figures as the dominants. All figures are dressed and posed in sexually suggestive ways, often with exposed bras and/or short shorts. In each case the dominant wields a symbol of her physical authority in a threatening, if goofy, way: the teacher holds a ruler, the cop some handcuffs, and the nurse is about to inject a patient with something that looks like a huge 100 cc metal syringe connected to an 8 gauge needle. The submissives seem to wear expressions of mock alarm. Although the Christinas are apparently all wearing Skechers, on the blackboard behind the teacher someone has written many times: "Skechers Are Not Part of the Uniform." This campaign will reportedly be run in pop culture and teen magazines and placed in retail stores around the world, and it has already received significant coverage in the business and advertising press. more...
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