Join Part II of the Center's "ER" Sponsors Campaign!
March 11, 2005 -- This week, the Center launches Part II of our "ER" sponsors campaign. We split the sponsors into two groups so you would have the time to be able to contact all the sponsors. We are asking you to continue contacting major corporations to ask them to stop advertising on "ER" until the show ends its damaging handmaiden portrayal of nursing. Much of this message is the same as Part I from last week--but the sponsors and their contact information is new. So please send snail mail letters (we'll help you streamline the process) to the remainder of the sponsors if you can--or at least send our instant email to the six sponsors.
Click here to take action now. Or to learn more first about the campaign: (repeat of last week's "ER" sponsor campaign:
Why is this campaign important?
It is important to join this campaign because research shows that school kids get their strongest impression of nursing from "ER" and they think nursing is a lowly technical job--just as "ER" portrays nursing to be. People think "ER" is real, but they have physician characters doing the work nurses do in real life (defibrillation, triage, patient education, emotional support, discharge planning, medication administration and supervising nurses). Since "ER" has basically refused to listen to nurses' concerns for the last three years, we need the sponsors to help us send the message that "ER" is spreading damaging misinformation about nursing. When the public thinks nursing has little value, decision-makers are unlikely to fund nursing clinical practice (which is why we have short-staffing), education or research. We need to educate the world about what nurses do to save lives and improve patient outcomes.That begins with "ER," the most influential purveyor of the handmaiden image of nursing. Please join our "ER" sponsors campaign! Thank you. How to proceed:
Please click here to email American Express, H&R Block, McDonald's, Sprint, PepsiCo and Ford. You can send them our instant letter or one of your own. We have been able to get email addresses for six of the 24 corporations. (If you sent this in the first three hours of the campaign last week (March 3 before 7:30 pm) , please send us a copy of your email, or send it to the sponsors again. We are sorry--we had a technical problem and we didn't see the copies of your emails, but we need all of them. Thank you!)
Below is the second half of the sponsors. Since most corporations tightly guard the email addresses of their executives, we will need to contact most of them by phone, snail mail or fax. We realize that this takes time but our "ER" campaign is our most important campaign ever.
To automatically generate snail mail letters we now have our form letter in Microsoft Word, so you can simply create 24 documents and put them in the mail. (We have all the sponsors in the table--you can leave out the ones you have already sent...) To do this, download these these forms:
After you download the documents, open up Microsoft Word and enter your name and contact info at the top and bottom of the document. Change the letter or insert your own letter as you wish then save. Then select "tools", then "mail merge" then "merge." If it prompts you to find the data file, select the "sponsors_table.doc" file that you have downloaded. Then click on "merge" and "merge" again and your letters should be automatically generated. If you are using the envelopes file instead of the mailing labels, enter your name and contact info on the return address part of the envelope, then use the mail merge function again to generate envelopes with the sponsor names on them. Email me at firstname.lastname@example.org if you have trouble.
Give people the basics:
If they seem inclined to listen longer, mention:
What does "ER" do that's so inaccurate?
If your last name starts with A-H, please start contacting people at the beginning of the list and work down. If your name starts with J-R, please start with Johnson & Johnson and work down, (then come back up and start at the top). If your name starts with S-Z, please start with PhRMA and work down, (then come back up and start at the top). This way, if not everyone is able to do the whole list, we will have spread out our impact. When you have finished, please let us know what you have done. And please don't miss steps 3, 4 and 5 below. Thank you!
Mr. Philip W. Schiller
General Motors (recent advertised Equinox and Malibu)
John F. Smith Jr.
GlaxoSmithKline (recently advertised Imitrex and Zantac)
Director of Marketing (unsure of the contact's name)
J. Andrea Alstrup
Novartis (recently advertised Triaminic)
P&G (recently advertised Crest; Nyquil; Oral B and Tide/Downy)
Mr. R. Kerry Clark
Pfizer (recently advertised Listerine and Zyrtec)
Ms. Kaki Hinton
Toyota (had five recent advertisements)
Verizon (had three recent advertisements)
Wyeth (recently advertised Advil)
Ms. Marily H. Rhudy
After you have made your calls and sent your letters, please let us know what you have done so that we can keep track of the impact of your outreach (we will know if you sent the email letter, but nothing else). If no one tells us what she/he did, we will think nothing was done. We need to know how many letters, calls and faxes the campaign generated so we can put that in our next press release. Thank you.
Please ask your colleagues, nursing organizations, listservs, bulletin boards, friends, and family to join our "ER" campaign. We need the widest possible reach on this campaign, so please help us get the word out. Please send your contacts the first two paragraphs of this page and its URL <www.truthaboutnursing.org/letters/er/er_sponsors_2.html>, which explains what the campaign is and why they should join it.
If you would like to be notified of any tangible results of our campaign, please sign up for our free news alerts. Given our limited resources and technology, we can only contact letter-writers through the news alerts system. Thank you.
Thank you very much for your work in creating a more positive image for the nursing profession!!
Sandy Summers, RN, MSN, MPH
The URL for this page is www.truthaboutnursing.org/letters/er/er_sponsors_2.html