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Problem:
Journalists ignore nurses

 

The Woodhull Revisited Study has found that:

Journalists use nurses as sources in only 2% of articles

Journalists seek out primarily physicians to commentary.

When journalists seek out nurses, public relations people give them physicians.

Editors expect journalists to use physicians as expert sources.

Journalists don't know how to find nurses.

Solutions:

See the:
The Journalist Project
aimed at connecting journalists with nurses by hosting rountables, doing media training for nurses and their institutions, developing a nurse expert database, educating public relations officials that nurses have much to offer and opening line of interest and engagement.

 

book cover, Saving lives


A Few Successes —
We Can Change the Media!

Educate the world that nurses save lives!


Save Lives. Be a Nurse. bumper sticker