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Press coverage of the Center for Nursing Advocacy's Skechers campaign

Skechers campaign coverage revives worldwide

 

October 12, 2004 -- There has been a sudden worldwide resurgence in the past week of media coverage of nurses' successful campaign to persuade Skechers to end their use of the Christina Aguilera nurse ad. We are aware of new coverage of the campaign in media outlets from the following nations: United States (including MSNBC, The New York Post, and the Kidd Kraddick syndicated radio show); the United Kingdom (including the BBC and the Sun); Ireland; Germany; [other European], and Mexico. Most of these pieces feature a brief statement of the Center's objections to the ad, often including a quote from Center director Sandy Summers noting that the ad embodied both the naughty nurse and battleaxe stereotypes that have long held the profession back. See our news coverage below from early-mid October from the following press organs:

USA

MSNBC covers the Center's Skechers campaign
October 11, 2004 -- MSNBC covered the Center's Skechers campaign in its news section today, 10 weeks after the company agreed to discontinue use of the Christina Aguilera naughty nurse ads. MSNBC's online edition quoted directly from the Center's campaign page, making very explicit our problems with the Aguilera ad's effect on the nursing image. see the article (scroll half way down)

New York Post

SFGate.com

Kid Kraddick southwestern/western syndicated radio show

South Carolina music station Oct. 10, 2004

Seattle Post-Intelligencer Oct. 12, 2004

AMA TechTel Communications Amarillo, Texas, Oct. 11, 2004

San Francisco Examiner Oct. 11, 2004

UK:

The Sun

BBC

FemaleFirst.co.uk

Italy

Spettacoli Tiscali Oct. 12, 2004 which also includes coverage of our Jessica Rabbit Disney campaign which also includes a pretty marginal translation to English

China and Hong Kong

Yahoo (China)

Hebei

China Broadcast

Ireland:

Examiner

Ireland On-Line

Eircom Oct. 7, 2004

Mexico?

Bang Bang Radio

Germany:

Laut.de (English translation)

AOL.de

Czech Republic?

20 Min

Austria?

Lion Radio

Bulgaria?

LOL.ba

Hungary?

T-Portal

Yugoslavia?

Cafe Montenegro

Norway:

Varden.NO

Denmark

E-Pressen.DK

Estonia:

Ajaviide

Netherlands:

Dress for Success

Pittsburgh Post-Gazette covers the Center's Skechers campaign

August 17, 2004 -- The Pittsburgh Post-Gazette's Virginia Linn described this result as the Center's "latest success" in a good article about the Skechers campaign published today in the paper's health section. see the article.

See our Skechers campaign:

Skechers pulls Christina Aguilera "nurse" ad after receiving more than 3,000 letters from nursing supporters

August 17, 2004 -- In response to widespread protests sparked by the Center's campaign over the last two weeks, Skechers will discontinue the Christina Aguilera "naughty nurse" ad that had begun to run in markets worldwide, according to a statement released by Jennifer Clay, a public relations official at Skechers' Los Angeles headquarters. In a letter read to the Center over the telephone, Skechers stated that it has "discontinued [its] international ad buys." The Pittsburgh Post-Gazette's Virginia Linn described this result as the Center's "latest success" in a good article about the Skechers campaign published today in the paper's health section. However, because of the lead time required for much print press advertising, we expect that the ads may still run in some publications in the next month or two. In addition, because of the different media in which the ads were apparently slated to appear (such as point of sale retail locations), we are working to get clarification on exactly what has been discontinued. more...

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