News on Nursing in the Media
February 29, 2008 -- In late 2006, some nursing students at Binghamton University's Decker School of Nursing posted this 5-minute video on YouTube. As of early 2008, the video had been viewed more than 180,000 times. The video features the nursing students dancing and extolling the virtues of the profession in an adapted version of Justin Timberlake's recent electrofunk hit The students don't make as many missteps as they might have in adapting a song about dirty in order to promote nursing. The video sends some helpful basic messages about key nursing roles, and the students emphasize diversity (though all are female). Unfortunately, too much of what the video conveys is problematic or inadequate. It includes a few echoes of the naughty nurse stereotype, and it fails to get across that nurses use advanced skills to save lives, instead suggesting that nursing history and theory are boring. We do give the students credit for attracting so much attention to this audacious, innovative effort to reach young career-seekers--like JT and his producer Timbaland, they get an "A" for energy and ambition, if not the final result. more...
We should establish an International Museum of Modern Nursing where people from all over the world can come to learn about what nurses today do to save lives and improve outcomes. Public understanding of nursing is abysmally poor. This is a major factor underlying many of the more immediate causes of the deadly global nursing shortage. By increasing understanding of the profession, nursing can attract the new members and resources it needs to meet the health care challenges of the 21st century. A landmark, high-tech science museum devoted to nursing could be a powerful tool in these efforts. more...
Please consider the wide variety of things we can do to help resolve the nursing shortage, and meet the challenges of 21st Century health care, by increasing public understanding of nursing. Here are just a few:
Encourage others to get involved by:
Read From Silence to Voice, which is nursing's manual on how to speak out about the life-saving work that nurses do. It is important for the health of our profession that you tell everyone you know about the value of your work.
Doing a presentation on nursing's image? Get some film clips here.
Monitor the media and alert us to noteworthy portrayals of nursing. Set your DVR, TiVo or DVD recorder to record every time you watch television. If you see a nursing portrayal you'd like us to consider covering, let us know.
Start a health radio show, like HealthStyles with Diana Mason & Barbara Glickstein. Do health minutes and work to become a local health correspondent for television and radio news programs, like television commentator and author Pat Carroll.
Start a Nurse Shadowing Program for medical students and interns at your hospital or school. We must educate physicians as to the nature of nursing work so they can play a more positive role in creating nursing-related media, and so we can develop more collaborative relationships, which lead to better patient outcomes. See a sketch of a nurse shadowing program at Dartmouth.
Letter-writing campaigns--please write a letter for each of our campaigns.
Last but not least, please become a member of the Center. We need your financial support to make our work happen. Thank you!
The Center promotes better understanding of nursing, so nurses can do their work. But just like nurses, we need financial support to do our work. The long-term sustainability of the Center depends on it. If you appreciate our work, would you be able to chip in to help us continue? Our current situation requires that key staff donate many hundreds of hours to the Center every year, at great cost to themselves and their families. Please do your part to help us out. Thank you!
The Center's global media monitoring, analysis and advocacy is a huge challenge. It takes extensive research, writing, communication, and Internet efforts. We must pay for office equipment, supplies, transportation, Internet products, insurance, postage and telephone costs. Our office is donated by our staff. And our staff can undertake only a small part of the work that needs to be done to improve nursing's image.
So we urge you to make a donation to help us continue and expand our work. Just click here to learn about the great gifts you can receive for joining or renewing your Center membership, including our cool t-shirts and the Archie McPhee nurse action figure! It's quick and easy! And because the Center is a 501(c)(3) charity, your gift is tax-deductible as allowed by law.
Thank you for all of your support over the past year. You are the reason we've had a real impact on public understanding of nursing worldwide. Together, we can strengthen nursing, and give patients the kind of health care they deserve in 2007 and beyond!
Sandy Summers, RN, MSN, MPH
The Truth About Nursing
203 Churchwardens Rd.
Baltimore, Maryland, USA 21212-2937
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