News on Nursing in the Media
October 4, 2007 -- Today The Hindu (India) reported that the Pondicherry Government Nurses Association had staged a protest about poor staffing at government hospitals and other issues raised in a "13-point charter of demands." The piece indicates that critical care nurses in most of these hospitals have to care for six patients each, and that one medical-surgical unit nurse had 40-50 patients--dangerously low ratios by any measure. Although the piece might have explored the causes and effects of this situation in far more detail, we thank The Hindu for the article. more...
October 12, 2007 -- In every corner of the globe, the naughty nurse just wants men to be happy. Today, Reuters reports that consumer products giant Unilever has provoked outrage from a major Spanish nurses union by running billboard ads with a "saucy depiction of a nurse" to sell the company's Axe deodorant. In Japan, naughty nurse Kunika (right) is one of the "inspiring soulful love dolls" sold by the company "4 woods." And in Russia, the makers of Gzhelka vodka appear to have crafted the mother of all naughty nurse advertising. This television ad shows a randy nurse set up a bottle of vodka as an intravenous infusion into an unconscious male patient, causing immediate arousal from the patient. The nurse then has onscreen intercourse with the still-unconscious patient, and later asks why anyone would need medicine at all. Why, indeed. These images suggest a pathetic evolutionary dead end: an obsession that actually undermines life, by fostering contempt for those who promote life. more...and join our letter-writing campaign!
Please consider the wide variety of things we can do to help resolve the nursing shortage, and meet the challenges of 21st Century health care, by increasing public understanding of nursing. Here are just a few:
Encourage others to get involved by:
Read From Silence to Voice, which is nursing's manual on how to speak out about the life-saving work that nurses do. It is important for the health of our profession that you tell everyone you know about the value of your work.
Doing a presentation on nursing's image? Get some film clips here.
Monitor the media and alert us to noteworthy portrayals of nursing. Set your DVR, TiVo or DVD recorder to record every time you watch television. If you see a nursing portrayal you'd like us to consider covering, let us know.
Start a health radio show, like HealthStyles with Diana Mason & Barbara Glickstein. Do health minutes and work to become a local health correspondent for television and radio news programs, like television commentator and author Pat Carroll.
Start a Nurse Shadowing Program for medical students and interns at your hospital or school. We must educate physicians as to the nature of nursing work so they can play a more positive role in creating nursing-related media, and so we can develop more collaborative relationships, which lead to better patient outcomes. See a sketch of a nurse shadowing program at Dartmouth.
Letter-writing campaigns--please write a letter for each of our campaigns.
Last but not least, please become a member of the Center. We need your financial support to make our work happen. Thank you!
The Center promotes better understanding of nursing, so nurses can do their work. But just like nurses, we need financial support to do our work. The long-term sustainability of the Center depends on it. If you appreciate our work, would you be able to chip in to help us continue? Our current situation requires that key staff donate many hundreds of hours to the Center every year, at great cost to themselves and their families. Please do your part to help us out. Thank you!
The Center's global media monitoring, analysis and advocacy is a huge challenge. It takes extensive research, writing, communication, and Internet efforts. We must pay for office equipment, supplies, transportation, Internet products, insurance, postage and telephone costs. Our office is donated by our staff. And our staff can undertake only a small part of the work that needs to be done to improve nursing's image.
So we urge you to make a donation to help us continue and expand our work. Just click here to learn about the great gifts you can receive for joining or renewing your Center membership, including our cool t-shirts and the Archie McPhee nurse action figure! It's quick and easy! And because the Center is a 501(c)(3) charity, your gift is tax-deductible as allowed by law.
Thank you for all of your support over the past year. You are the reason we've had a real impact on public understanding of nursing worldwide. Together, we can strengthen nursing, and give patients the kind of health care they deserve in 2007 and beyond!
Sandy Summers, RN, MSN, MPH
The Truth About Nursing
203 Churchwardens Rd.
Baltimore, Maryland, USA 21212-2937
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