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Nurses call on Pacific Cigar Company to change name and nursing uniforms worn by staff at "The Nurse", an upscale cigar shop in Bangkok, Thailand

July 23, 2003 -- The Nurses' Association of Thailand is asking for your help in a campaign to persuade Pacific Cigar to stop using "nurses" to sell their cigars and wine. Pacific Cigar (Thailand) is a subsidiary of Pacific Cigar Co., which reportedly controls 75 per cent of the Cuban cigar market in the Asia Pacific region. In December 2002, Pacific Cigar relocated one of their cigar and wine stores from Hong Kong to Thailand. This store was and is called “The Nurse,” and its sales staff apparently dress in nursing uniforms. It is not clear to the Center why the shop has this nursing theme.

In mid-July 2003, the President of the Nurses' Association of Thailand, Jintana Yunibhand, RN, Ph.D., released an open letter to Pacific Cigar objecting to the damage to the image of the nursing profession being caused by "The Nurse." The Nurses' Association of Thailand also pointed to the negative public health implications of having “nurses” promoting health-harming substances.

This story was covered by Agence France-Presse, as well as The Nation, one of Bangkok's English language newspapers, and The Star from Thailand's southern neighbor, Malaysia. The Bangkok Post, another major English language newspaper, recently ran a flattering profile of Pacific Cigar (Thailand) general manager Joe Thawilvejjakul. This profile featured a plug for "The Nurse," but failed to address the effects of its marketing strategy on the image of nurses or public health.

Help us end these damaging marketing practices!

Our letter-writing campaign has ended to Hong Kong parent company Chief Executive Officer Mr. Dag Holmboe and Pacific Cigar (Thailand) general manager Joe Thawilvejjakul.

We asked the cigar executives to change their Bangkok store's name from "The Nurse" (or anything implying that their goods promote health), and to stop dressing their sales staff in nursing uniforms or any other health care worker attire.

See a powerful letter to Pacific Cigar Co. from the Center's Advisory Panel member Dena Norton, MSN, RN.

Make a visit or a telephone call to a Pacific Cigar store or headquarters.
If you are visiting or live in Thailand, Hong Kong, Thailand, Indonesia, Taiwan, Singapore, Australia, New Zealand or Canada you may want to telephone or stop by "The Nurse," Pacific Cigar Headquarters or one of their branches to voice your concern.

Pacific Cigar contact information

"The Nurse" Bangkok
Unit 121, G/F, CRC Tower
All Seasons Place, 87 Wireless Road
Phatumwan, Bangkok 10330
Thailand
Telephone: +662-685-3898
Fax : +662-685-3899
Contact: Mr. Joe Thawilvejjakul, General Manager:
E-mail: joe@pacific-cigar.co.th

Head Office
Mr. Dag Holmboe
Chief Executive Officer
The Pacific Cigar Co Ltd (Head Office)
21/F Guangdong Investment Tower
148 Connaught Road Central
Hong Kong
Telephone: +852-2528-3966
Fax: +852-2520-6528
Email: info@pacificcigar.com
Web-site: http://www.pacificcigar.com/profile/index.php

Retail Outlets

La Casa del Habano
Sheraton Hong Kong Hotel & Towers
20 Nathan Road, Kowloon, Hong Kong
Telephone : +852-2123-9952
Fax : +852-2520-6528
Contact : Mr. John Wong, Shop Manager

Cohiba Cigar Divan
Mandarin Oriental Hong Kong
5 Connaught Road, Central
Hong Kong
Telephone : +852-2825-4074
Fax : +852-2520-6528
Contact : Mr. Simon Lam, Shop Manager

Red Chamber Cigar Divan
Shop M1, Mezzanine Floor
Pedder Building, 12 Pedder Street
Central, Hong Kong
Telephone : +852-2537-0977
Fax: +852-2537-4696
Contact: Mr. Teddy Lam, Retail Manager

Cigar Express
Shop No. G33A, G/F, Hyatt Hotel Building
12 Lock Road, Tsimshatsui
Kowloon, Hong Kong
Telephone : +852-2366-2537
Fax : +852-2366-9537
Contact : Mr. Kenith Wong, General Manager

Cigar Express
Shop 4A, G/F, Cheung Fai Building
No. 45/47, Cochrane Street, Central
Hong Kong
Telephone : +852-2110-9201
Fax : +852-2110-9202
Contact : Mr. Kenith Wong, General Manager

Cigar Express
Peak Galleria, Level II, Shop 19
The Peak
Hong Kong
Telephone : +852-2849-8198
Fax : +852-2849-8113
Contact : Mr. Kenith Wong, General Manager

La Casa del Habano
The Oriental Bangkok
48 Oriental Avenue
Bangkok 10500, Thailand
Telephone: +662-267-1596
Fax: +662-267-1597
Contact: Mr. Joe Thawilvejjakul, General Manager

The Nurse Bangkok
Unit 121, G/F, CRC Tower
All Seasons Place, 87 Wireless Road
Phatumwan, Bangkok 10330
Thailand
Telephone: +662-685-3898
Fax: +662-685-3899
Contact: Mr. Joe Thawilvejjakul, General Manager

La Casa del Habano
Mandarin Oriental Jakarta
Jalan M.H. Thamrin, P.O. Box 3392
Jakarta 10310
Indonesia
Telephone: +6221-3983-7708
Fax: +6221-3983-7709
Contact: Ms Wishnu Bintang, General Manager

Cigars & Cigars
Kompleks Pertokoan Kuta Poleng Blok B-5
Jln. Setiabudhi - Kuta 80361
Bali, Indonesia
Telephone: +62361-764-484
Fax: +62361-764-485
Contact: Ms Wishnu Bintang, General Manager

La Casa del Habano
The Lobby, Grand Hyatt Taipei
2 Sung Shou Road, Taipei
Taiwan
Telephone: +8862-2722-4647
Fax: +8862-2722-4647
Contact: Mr. Alexander Gold, Country Manager

The Connoisseur Divan
207 River Valley Road
#01-62, UE Square
Singapore 238275
Telephone: +65-6733-7141
Fax: +65-6737-2216
Contact: Mr. Anbaa Kops, Retail Manager

Havana House Cuban Products Specialist
Shop No. 1, Lobby of The Westin
No. 1 Martin Place, Sydney, NSW 2000
Australia
Telephone: +612-9222-9880
Fax: +612-9222-9880
Contact: Mr. Carlos Medina, Shop Manager

Casa Habana
Ground Floor, Grand Hyatt Melbourne
123 Collins Street, Melbourne
Victoria 3000
Australia
Telephone: +613-9650-0800
Fax: +613-9650-9006
Contact: Mr. Andrew Nikias, Shop Manager

Havana House Cigars
Shop 3 & 4, Downtown Shopping Centre
Cnr Albert & Custom Sts, Auckland
New Zealand
Telephone: +649-357-0037
Fax: +649-375-0103
Contact: Mrs Phillipa Preston, Promotion Executive

Office Addresses

The Pacific Cigar Co Ltd (Head Office)
21/F Guangdong Investment Tower
148 Connaught Road Central
Hong Kong
Telephone: +852-2528-3966
Fax: +852-2520-6528
Contact: Mr. Dag Holmboe, Chief Executive Officer
Email : info@pacificcigar.com
Web-site: www.pacificcigar.com

The Pacific Cigar Co (Singapore) Pte Ltd
50 Tras Street
Singapore 078989
Telephone: +65-6324-2150
Fax: +65-6324-2151
Contact: Mr. Murali Nair, General Manager
Email : murali@pacificcigar.com.sg

The Pacific Cigar International Co Ltd
Room 702, 7/F, No. 65, Nanking East Road
Sec. 3, Taipei
Taiwan
Telephone: +8862-2506-6066
Fax: +8862-2506-1355
Contact: Mr. Alexander Gold, Country Manager
Email : agold@pacificcigar.com.tw

The Pacific Cigar (Thailand) Company Ltd
2/F, Alma Link Building, 25 Soi Chidlom
Ploenchit Road, Lumpini, Patumwan
Bangkok 10330, Thailand
Telephone: +662-655-5031
Fax: +662-655-5032
Contact: Mr. Joe Thawilvejjakul, General Manager
Email : joe@pacific-cigar.co.th

PT. Degiri Jaya Mandiri
Room 608, Mandarin Oriental Jakarta
Jalan M.H. Thamrin, P.O. Box 3392
Jakarta 10310, Indonesia
Telephone: +6221-3983-7707
Fax: +6221-3983-7709
Contact: Ms Wishnu Bintang, General Manager
Email : wishnu@attglobal.net

Fine Tobacco Company (Australia) Pty Ltd
Unit 12, 23 Bowden Street
Alexandria, Sydney, NSW 2015
Australia
Telephone: +612-8394-5611
Fax: +612-8394-5600
Contact: Mr. Angelo Giannakopoulos, General Manager
Email : angelo@finetobacco.com.au

Fine Tobacco Company (New Zealand) Ltd
Shop 3 & 4, Downtown Shopping Centre
Cnr Albert & Custom Sts, Auckland
New Zealand
Telephone : +649-307-3995
Fax: +649-375-0103
Contact: Mrs Phillipa Preston, Promotion Executive
Email : theteam@havanahouse.com.nz

The P&L Club
21/F Guangdong Investment Tower
148 Connaught Road Central
Hong Kong
Telephone: +852-2155-0399
Fax: +852-2520-6528
Email : info@pnlclub.com
Web-site: www.pnlclub.com

CANADA

Havana House
9 Davies Ave, STE 112
Toronto, Ontario M4M 2A6
Canada
Telephone: +1-416-406-6644
Fax: +1-416-406-3340
Web-site: www.havanahouse.com

Toronto
La Casa del Habano
170 Bloor Street West
Toronto, Ontario, Canada
Telephone : +1-416-926-9066
Fax: +1-416-926-9670
Email: lacasato@havanahouse.com

Montreal
La Casa del Habano
1434 Sherbrooke Ouest
Montreal, Quebec, Canada
Telephone: +1-514-849-0037
Fax: +1-514-849-8788
Email: lacasa@havanahouse.com

Vancouver
La Casa del Habano
980 Robson Street
Vancouver, BC, Canada
Telephone: +1-604-609-0511
Fax: +1-604-609-0512
Email: lacasabc@havanahouse.com

 

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